Data-driven mobility by users for users

Strategic session 4:
Going beyond algorithms

Time: 13.00–14.30

How can digitalisation and algorithms change the way we move? How can passengers benefit from new technological innovations? Will there be user-centric and more accessible services? Digitalisation is not an end but an enabler for a more sustainable, safe, accessible and integrated transport system.

The strategic session is to discuss the benefits of digitalisation and how these benefits are implemented into real life, and to present examples how Mobility as a service, MaaS, changes our current transport systems. The session addresses different sectors of passenger transport but also the transport of goods.

Speakers will cover topics on shared mobility, digital travel services on the railway sector, and regulation aspects. The aim is to find answers: what is needed and required to do in order to achieve data-driven mobility systems in the EU.

Laura Lassila, Legal counsel, Traficom View bio

Darren McGarry
Team leader Communication & Visualisation, EC – Joint Research centre View bio

Timo Valtonen, Managing Director, DriveNow Finland View bio
Matthias Laug, CTO & Co-founder, TIER Mobility View bio
Lars Deiterding, Executive Director, HaCon Ingenieurgesellschaft / ALICE / Shift2Rail View bio
Piia Karjalainen, Secretary General, MaaS Alliance View bio

Strategic session 5:
Rethinking the role of users

Time: 13.00–14.30

Inclusive mobility requires a user-centric approach. While taking into account the overall transport system optimisation, all users deserve the best possible solutions to travel from A to B. Freedom, variety and flexibility are key elements. The role of the user is changing due to the introduction of new technological advancements in road transport, such as Connected Cooperative Automated Mobility (CCAM), electrification and car sharing, but also the introduction of higher levels of autonomy in rail, aviation (including drones) and shipping.

The users have to rethink their role on strategic, tactical and operation levels and engage in a co-created mobility system. On a strategic level, this is about ownership or sharing of a vehicle, or making a strategic choice on using electric-powered or conventional propelled vehicles. Or maybe even from another angle, deciding to earn your income as a professional driver, you will know that the role of the driver by means of CCAM will change your job substantially in the long term.

On a tactical level, this is about making your choices for different modalities on your journey from A to B, with ever-increasing new possibilities, such as automated shuttles – and even micro-modalities, such as electric scooters. There is also the interaction with a platoon of trucks when you want to take the exit on the motorway. And last but not least, on an operational level: with more connectivity, more data and more information, more automation, there is a direct impact on the operation of these complex systems by the user.

Bastiaan Krosse
, Research Manager IVS, ERTRAC View bio

Marieke Martens
, Director of Science and Professor, TNO & Eindhoven University of Technology View bio

Maartje De Goede, Researcher, SWOV View bio
Marc Wilbrink, HMI Researcher, DLR – German Aerospace Center View bio
Laurianne Krid, Director General, FIA Region I View bio
Delphine Grandsart, Senior researcher, European Passengers’ Federation View bio

Strategic session 6:
Taking transport safety to a new level: societal challenges, research solutions – the way forward

Time: 13.00–14.30

Everyone wants transport that is inexpensive, fast, punctual and environmentally friendly. Above all, however, it must be safe and secure. In its 2011 Transport White Paper, the EU sets ambitious targets for all modes of transport, such as moving close to zero fatalities in road transport by 2050, halving road casualties by 2020, and ensuring that the EU remains a world leader in safety for all modes of transport. Last year, the European Commission confirmed its “Vision Zero” and adopted a Strategic Action Plan for road safety.

Over the last ten years, safety has improved across all modes. There are nevertheless still too many people killed or severely injured on European roads. With about 25,000 fatalities and ca. 1.4 million injured per year remaining nearly constant, the EU appears to be in a phase of stagnation in its efforts to improve road safety. The associated socio-economic costs of an estimated EUR 280 billion are a major burden to the EU economy. For other modes of transport, the challenge is to raise the bar of safety levels notwithstanding the increase of traffic and complexity of operations stemming from the integration of new types of vehicles (supersonic, drones, flying cars etc).

Moreover, the digitalisation of transportation will lead to a more flexible, interconnected and self-learning system, with higher levels of automation for vehicle and operations alike, which calls for the development of smarter human-machine interactions.

Increasing the level of safety in all transport modes also means managing risks. Through analysing the root cause of accidents and casualties, risks can be assessed – qualitatively and quantitatively – and adequately mitigated. This process entails the consideration of all phases of design and operations as well as the human factors, performance and behaviour.

Therefore, in order to help achieve the policy objectives, transport safety research actions are urgently required to assess the potential impact that emerging technologies as well as increased automation and digitisation in the realm of transportation may have on the associated risk matrix and primarily the performance of humans.

Ovidiu Dumitrache
, Senior manager, ACARE View bio

Barry Kirwan,
Safety Research Coordinator, EUROCONTROL View bio

Paolo Ceni, CEO of CETENA and Executive Vice President Research & Innovation Strategies – Fincantieri, Centro per gli Studi di Tecnica Navale – CETENA S.p.A. / Fincantieri S.p.A. View bio
Marjan Hagenzieker, Professor Traffic Safety, Delft University of Technology, Netherlands & TØI Institute of Transport Economics Norway View bio
Elisabeth Werner, Director for Land Transport, European Commission View bio
Tjark Kreuzinger, Senior Manager, Toyota Motor Europe NV/SA View bio


Programme information will be updated continually. Also, please note that all sessions and presenters are subject to change.